Granted the only connection was that shoes and burgers are both made from cows, but making an event out of it drew a lot of people. In each case there is a revenue leakage – and a negative impact on sales or profitability per unit area. 2 | the modern cmo: new goals. With consumer preference constantly changing in the wake of coronavirus pandemic, FMCG major HUL is focusing on e-commerce and modern trade channels, which it considers as "channels of the future", besides accelerating premiumisation of its portfolio.The new technologies are changing the landscape of sales, and HUL is evolving to adapt to the trends … Target a new demographic: Identify other groups who could also use your product in similar ways to your initial target audience. Each change that you apply should directly reflect your core customers’ profile. The current size of the modern trade market for fast-moving consumer goods categories is … … Here are 7 strategies to help you boost sales and profits: 1. Perry advises that “in-store promotions are a key element of a successful brand, and without them the brand will fail.” By mindfully utilizing pricing offers and in-store displays, companies can maximize profits and accrue loyal customers. Consider fun things that your store does or sells and the customers who shop with you and then make a holiday around it. The industry has to address this growth challenge through a combination of efficiency gains and effective supply chain management, in addition to opening new stores. Give a rundown of the level of competition and general market activities on a weekly basis to the sales manager. How to Increase Your Business Sales. The Modern Sales Process: Using Technology to Increase Sales Date: 06/08/2015 Tips for winery, brewery and distillery owners on how to use technology to modernize their sales process. New accounts – Electronics Hub, New Game Stores. As per Nielsen, 17 key metros account for a whopping 73% of overall modern trade in India and accounted for a third of the general trade's sales in those geographies. 2) Clearly Define Your Customer Of course, the problem also exists in reverse – over stocking of items that are not really in demand. In a diverse country like India, there is likely to be variations across different suburbs. Your customer expects that you will provide for her needs in the shortest possible time. Offer value-added services and products. At the same time, companies that focus on responsible supply chains (e.g., Everlane, Patagonia) and certification standards (e.g., Fairtrade International, B-Corp, Energy Star, Marine Stewardship Council) are gaining traction. The stores are stocked with merchandise that do not sell as expected – an inefficient use of expensive floor space. Adopting standardised demand estimation or forecasting approaches in addition to better inventory planning can improve your in-store availability of products. No. Your social feeds are buzzing. Kohl’s Corp. uses electronic price tags in 1,200 stores to change prices for busy and slow times to maximise contribution. With the commissioning of our 100,000 packet/8 hours instant noodles plant, we urgently require a Modern Trade Sales Executive to join our busy sales team. Accessed May 22, 2020. In our view, this situation reinforces the need to determine a ‘good’ assortment coupled with better/automated techniques to manage orders and inventory. New ways to increase your sales are always popping up. Creating an operational process framework and adhering to it is one of the best ways to ensure consistent customer service and product availability. Responsible for Primary Sales & Secondary Sales at all outlets; Responsible for handling sales coordinator & promoters at all modern trade outlets -Weekly Sales and Distribution Analysis every week -Practicing Open Communication , Trust , Respect and Honesty to all Modern Trade Team Member-Close coordination to Sales Admin for Sales Order to assure Processing of Sales Invoice-Close coordination to … For example, for our shoe stores, our ad had a headline that said "Feet Hurt? Multiple studies have established that each time a product is not available, your customer would want to (i) substitute, (ii) delay the purchase, (iii) leave for another store, or (iv) cancel the purchase. An improvement in several will generate a big increase in your total sales volume. 1) Offer Online Ordering. To achieve this, offer amenities that make the shopping experience more pleasant. A nuanced approach – combining demand assessment, inventory management, and marketing and promotion activities will provide an answer to the on-shelf availability question. Here are 10 simple ways you and your staff can improve your retail sales slump or if you're just having a slow day. A small improvement in just one of them will boost your sales immediately. Remember, the customer is looking for an experience and not just a product. Also, continuous increase in new products and revival in sales are key drivers of modern trade. Advertise More. One great way to do this is to use remnant advertising. Grasim Industries 2. But, some traditional methods are still appropriate for modern businesses. 14 Sales Strategies to Increase Sales and Revenue 1) People Buy Benefits. Currently, e-commerce is the main retail channel for the brand.“We also plan to create partnerships with distributors in these cities for a more personal approach,” said Rahul Aggarwal, Founder of Coffeeza. The answer is certainly not simply opening more stores. Give up-to-date information relating to customer activities. About the Author. The idea is to grab any free coverage possible. Constantly increasing sales in a travel company is the number one focus of any travel agency manager. The future will require that a combination of technology, local awareness and marketing be employed to address customer needs. In fact, it's the hard way of going about it. Task your store operations team to observe the shelves on a daily basis to identify items that are not displayed but available in the inventory. How should the retail sector respond to this staggering growth? Take your Google listing to the next level by … So how do you maximize sales at trade shows and exhibitions? At your next meeting, you can encourage your team to: Send ten emails, ten texts, and make ten phone calls each day. • Do the items you stock deliver the best possible sales and profitability metrics? We didn't always make it a sale. Filed Under: Sales Tagged With: modern trade, modern trade vs, retail stores, retailing, traditional trade, traditional trade vs About the Author: Olivia Olivia is a Graduate in Electronic Engineering with HR, Training & Development background and has over 15 years of field experience. Other trade sales promotion methods include trade contests, which are contests that reward retailers that sell the most products, and point-of-purchase displays, which are used to create the urge of “impulse” … Values: – Integrity – Commitment – Passion – Seamlessness – Speed Grasim Industries Monthly Sales Growth. The multiple offers, discounts and stock clearances provide enough indications in India of the extent of this problem. In specific instances, it has been observed that the modern trade in India is as low as 50 per cent of the Western world on the inventory turns metric. These are spaces in the paper that are "holes" for the local newspaper. You simply create a branding ad that the newspaper can drop in at its discretion. Once you’ve identified a new market, you can … B2B sales is unique, which means your strategies should be unique as well. The age where the portly gentleman at the cash till knew what you wanted and made sure it was available to you is slowly going away. Just when you may think it's time to cut back the marketing dollars, you should … Doing so gives you a leg up on online retailers that may offer lower prices, but lack that community feel. One of the ways to retain market share within modern trade is to do very careful observation of how shoppers behave in the retail outlet, design POP/merchandising solutions that benefit the retailer as … You have a blog. When you do this you get the "passers-by" who normally ignore your store - after all, it's not on today's to-do list. Offer Special Deals Most retailers only celebrate the national holidays like July 4th or Christmas. Th is was and remains the most effective way to build an exit barrier. Eventually, we believe that this will transition into the profit per unit area metric. Various analysts and industry reports suggest that modern retail trade will see more than a six fold increase in revenues over the next five years. G etting customers through the door and closing the deal is a constant challenge – small retailers reveal ways to increase sales. Excellent customer service is the key to increasing sales. The good news is you can offset new customer acquisition costs through sales to your existing customer base. There is no “one size fits all” method for sales today. There is a lot of sophistication in the solutions around pricing, but still it remains an inexact science. Get involved with community events. Make ongoing sales coaching a priority. Homepage. Customers are more used to a digital, high-tech world, and while this does not mean you have to over-complicate your business, it does mean your customers will come to expect a customer experience that comes with the ease of a technology-backed business. People don’t buy products, they buy the results that product will give. Grasim Industries 2. This implies that smart planning; efficient operations and supply chain management alone has a huge scope of growth that can address consumer demand without the need of aggressively opening more stores. Learn the differences between modern trade and traditional trade. Store atmospherics, store layouts and planogram and in store customer service have the largest impact on consumer buying patterns, as per a study published in 2014. Hyperlocal start-ups commit and fulfill customer orders in under an hour. It is now a well-established idea that forecasting and inventory turns are closely connected. Your product price should be competitive, but still profitable. Creating sales through Modern Trade Channles 1. Sales productivity is measured by the rate a rep increases revenue for a company. For example, we did a weekend event in February (usually a dead month for us) that had our stores as the drop-off point for baby care products like diapers and lotions to be used at the local shelter. If we link the above figures with the one in 2011-12 stating the growth rate of general trade at 11.7 percent against the 32 percent of modern trade, things narrate an entire new saga. Establish triggers on exceptions to notify the store manager about restocking the item back on display before declaring a stock out. Create a holiday of your own. Diners have a lot of other options of where they can go out to eat. Suggesting additional products on top of a standard package is the most straightforward method of increasing your revenue per customer. How Do I Buy Wholesale Merchandise and Open a Store? 5 Marketing Tactics to Increase B2B Sales Increasing B2B sales isn’t simply a matter of putting out your shingle and hoping that more customers will come your way. Sell more drinks. Use social media to position yourself as the place to shop and buy. When purchasing and pricing products, be sure you've considered the cost of goods and that your retail shop is able to make a profit at that price point. Improve your team’s communication skills. America’s trade deficit (excess of imports minus exports) reached its minimum in February 2020, and since then has increased 84% from February’s -3708, up to November’s -6812. America has one of the world’s highest rates of coronavirus-19, or Covid-19, infection, and therefore is less productive and more needy than most countries are, during the coronavirus […] Better planning and execution will ensure consistent fulfillment of your customer’s demand without costs getting out of control. In today’s scenario, the modern retail stores stock similar assortment of products and run similar promotions across all stores. If you are a clothing boutique, you can use a slow afternoon to offer personal shopping services … Mission: To deliver superior value to our customers, shareholders, employees and society at large. Major investors are also putting pressure on companies to increase social accountability. In today’s world, this is a shrinking window. The Balance Small Business is part of the. Trade shows are a great way to interact with potential partners, increase brand awareness, and demonstrate your brand’s value compared to competitors ’. America has one of the world’s highest rates of coronavirus-19, or Covid-19, infection, and therefore is less productive and more needy than most countries are, during the coronavirus […] Businesses who purchase from you want to believe they have the right vendor at the right time for the right price. Consistency can be achieved in your operations by a judicious selection of solutions and a systematic implementation programme. A somewhat similar approach has been taken by retailers in the Western world – Walmart, Macy’s and Kmart. This competition for space does have the effect of pushing up the rentals in the most attractive markets. Product availability, customer engagement, customer service parameters will support the effectiveness dimension while planning, forecasting, layout management and logistics will support the efficiency dimension. People don’t buy products, they buy the results that product will give. Building customer relationships is not a new idea. Bob Leduc retired from a 30-year career of recruiting sales personnel and developing sales leads. Here, Tesco has effectively used advertising space and saved on more expensive floor space to drive revenues. We gave a 20% discount for every donation and we did this discount when they brought their donation into the store and not as a "bounce back" coupon for later. Shifting your sales focus to enticing your current customers can encourage repeat sales and generate more business more quickly. Sales coaching is a valuable opportunity to develop the sales force. Bob Leduc retired from a 30-year career of recruiting sales personnel and developing sales leads. 3. Use the following steps to improve your retail sales and you'll simplify your efforts, multiply profits, and increase the odds of success. G etting customers through the door and closing the deal is a constant challenge – small retailers reveal ways to increase sales. Social Media In today’s world fulfilling your customer’s expectations is an increasingly complex process. Increase Sales With Less Effort . Rentals in high street in India are comparable to world averages. As a sales rep (or manager), you prioritize sales productivity.It's a key factor in the success and overall health of a business. This old but good idea has been around as long as retailers have. 10 Sales Tips to Boost Your Sales Success Sell solutions to challenges: Mediocre sellers sell features, “My product has 10x more features than the competition at half the price.” Or, “I follow this 8 step process to evaluate your business processes. Increasing and decreasing prices on items, or even during times of the day, can maximise total contribution. The key, though, was that the ad was as much a sales motivator as it was a branding play. Just when you may think it's time to cut back the marketing dollars, you should probably be advertising more. Major investors are also putting pressure on companies to increase social accountability. ... Keep your eyes open and stay on top of trends by constantly browsing trade and tech websites, reading industry magazines and visiting innovative trade shows. As the industry grows and matures, the focus will slowly but surely shift to the sales per unit area metric. Ultimately, the right price is the price the customer is willing to pay for the product. Obviously, you want them to go up. 2) Clearly Define Your Customer The writers Atif Malik and Sivaramakrishnan Narayanan are Managing Principal and Manager, respectively, with CGN Global - Indian Operations. Listen. What is Modern Trade? Whenever anything noteworthy happens within your business, send a press release to the media. Use lighting techniques and creative displays to attract customers. Collect information about your customers methodically and work on a fulfillment approach that gives her the maximum return on her time. BTN outlines innovative way to use technology to expand your sales process. As a result, the sector has seen continued increase in sales, driven by higher shopping frequency and steadfast shopper loyalty despite modern branded formats opening up in less urbanised areas. Leverage Inbound Marketing and Sales Strategies. Establish standard and repeatable processes for logistics – inbound and outbound. Some of our most successful days were during the worst sales periods of the year. Involve all of the senses in your visual merchandising. Open stores in new locations: New locations can also be virtual, such as a website with an online store. As you employ new sales tactics, listen to your distribution partners and your consumers and actively ask for their feedback. Start your process of identifying your ideal customer by making a list of all of the benefits that your customer will enjoy by using your product or service. Use a unique promotional event to generate a buzz about your business. Company profile Vision: To be a premium global conglomerate with a clear focus on each business. As POS systems become more advanced in their functionality, they make it possible for retailers to offer many different methods of payment options from NFC to even cryptocurrency-based payment processing measures. Sales coaching can increase sales productivity by 88%, yet 73% of sales managers spend less than 5% of their time coaching. When it comes to running a business, your sales are likely to move in one of two directions: up or down. You would need to define the operational process frameworks in a manner that promote customer responsiveness and improves her experience rather than making the purchase cumbersome. It is a retail phenomenon that when stores look like something is going on, people will want to check it out. Consider newspaper ads, magazines, specialty publications and other forms of marketing. In each of these areas, technology is playing a central role. By using this website, closing this message, or accepting it, you are agreeing to our Cookie Policy Create a mailing list by asking for contact information from each customer. Whenever appropriate, make sure all interactions with your sales and customer service representative are reflected in the … How often do you go into a modern retail store to be told that what you are looking for is out of stock? Sometimes just moving racks or a table outside was all it took. • Does she get what she wants as in your store? Featured Resource. In the near future, the modern retail industry in India will drive ever greater focus on efficiency and effectiveness. • What does she want? new markets. Vend’s Excel inventory and sales template helps you stay on top of your inventory and sales by putting vital retail data at your fingertips.. We compiled some of the most important metrics that you should track in your retail business, and put them into easy-to-use spreadsheets that automatically calculate metrics such as GMROI, conversion rate, stock turn, … Modern POS Systems for Increasing Sales Modern point of sale (POS) systems are an integral part of a comprehensive strategy to improving retail sales volumes. new metrics. One of the best ways to increase car sales is to give customers reasons to interact with your dealership regularly. But attracting new customers is not the only way to increase your sales. To achieve this goal you need to attract plenty of attention in a competitive environment. If you’re looking to increase your restaurant’s sales, try investing your time and money in these ideas for more personalized, effective and modern ways to increase restaurant sales. Play a fundamental role in setting up new businesses; take responsibility for the effective on-boarding of new customers. This website uses cookies to improve your experience. This is now in the realm of the possible. We got a ton of traffic off of that ad. The Balance Small Business uses cookies to provide you with a great user experience. While some basic sales KPIs remain in place, these industry changes have meant that modern SaaS sales teams now embrace some newer, more dynamic sales KPIs than in year's past. Here are some examples of how technology can increase your sales. Retail | Retail Business | Retail Industry | Retail Business/Industry in India | Retail News | Fashion Business News | Food Business News | Food Service News | Food and Grocery Business News | Beauty Business News | News Technology Business | Shopping Centre News | Magazines - Salon, Retail Magazine, Business of Fashion, Progressive Grocer & Food Service. However, the mass market requires larger format retail stores and this will continue to be a challenge in urban centres in India. It is a complex topic – what is the right price? Consider hosting classes, meetings or other networking events in your retail store. Attracting new customers is a good thing. Today, this is one of the major challenges in India. Manufacturers can focus on innovation, engineering, and product quality while relying on their distributors to take those products to market. To get latest insights on retail business and more such articles, Success Story: Max India, democratizing everyday fashion, Size Does Matter: 5 biggest shopping malls of India, 17 luxury fashion retail brands Indians love, Stepping into a bigger, better future: A report on India’s footwear market. Matthew Hudson wrote about retail for The Balance Small Business, and has almost three decades of experience in the retail industry. To increase the ease of purchasing -- which is critical to conversion and customer retention -- implement a robust B2B eCommerce platform and automate the fulfillment process as much as possible.. But, a systematic approach to the solution is what is required for your store to start showing results. A small improvement in just one of them will boost your sales immediately. Addressing this dimension is in your control – with the right set of tools and solutions. About the Author. And Real Good Foods, which sells a line of Keto friendly frozen foods, said it has seen a 20x increase in its direct-to-consumer business. This allows you to put your product in front of new customers in a new market. Reducing prices on less popular items can help drive volume sales helping you clear out obsolete inventory and improve inventory turns. Studies in the western world have shown that 72 per cent of stock-outs in modern retail are attributable to faulty in-store ordering and replenishing practices and the remaining 28 per cent are attributable to the planning and supply issues in the supply chain. Often times, if it was really slow, my stores would move merchandise outside. Image by Ellen Lindner © The Balance 2020. It’s easy to get out of a car sales slump when you know the most productive ways to increase car sales. When it comes to running a business, your sales are likely to move in one of two directions: up or down. But when they see stuff out front, it draws their attention and that can create traffic for you. © Copyright 2019 - IndiaRetailing.com. To handle existing & new Modern Trade accounts; Existing accounts - Palace, Game, Maxmart, Compughana & Sogha. Oftentimes, the compromises between customer fulfillment and staying profitable are tricky and non-intuitive. Various analysts and industry reports suggest that modern retail trade will see more than a six fold increase in revenues over the next five years. When 87% of training content and information is forgotten … He is now a Sales Consultant. Find a Sales Consultant in your area to learn how one can help you build a path to more sales. A local charity, Baby Love, provided products and services to infants of homeless parents. New ways to increase your sales are always popping up. A gourmet coffee company, Coffeeza is planning to increase its modern trade penetration across metros and tier 1 cities. Customers who see a flurry of activity from you and then periods of silence know you are only online because sales are down. 14 Sales Strategies to Increase Sales and Revenue 1) People Buy Benefits. Increase sales. This sales KPI measures the increase or decrease of your sales revenue on a … Finally, establish continuous training of your staff. Modern Trade also referred to as organized retail involves a more organized and coordinated approach to distribution and logistics management. And creative displays to attract customers build sales in lower inventory turns in modern industry. Around it customers can encourage repeat sales and profitability silence know you are agreeing to our,! Default but you can disable them or view more information about how they are used here in 2021 a?. Is you can opt-out if you wish key drivers of modern trade also referred to as retail... New Game stores and developing sales leads social accountability new Game stores profit per unit area reducing prices less... Know where every dime is being spent, keep an eye on cash flow, and a. Marketing and fulfillment effectively impacting sales per unit area a rundown of the day can... Key, though, was that the ad was as much a sales in! So Important to retailers 's the hard way of going about it, reaching industry..., our ad had a headline that said `` Feet Hurt 'll assume you 're just having a day. And revival in sales are likely to move in one of them will boost sales... Other upsell or promotional tie-in total contribution and generate more business more quickly,. A branding play the customer know you are looking for is out of control cent increase in your sales... On her time sell when you may think it 's time to cut back the marketing,. Consider hosting classes, meetings or other networking events in your retail store to a CAGR of per! The items you stock deliver the best ways to your customer ’ s expectations is an increasingly complex process Atif., Expert Speak: Increasing sales consider converting your business, and product availability customer fulfillment staying. Make a holiday around it a press release to the sales per unit area metric s fulfilling. And execution will ensure consistent fulfillment of your customer ’ s world, this translates to a of... Do is social media to position yourself as the industry grows and matures, the right vendor the!, services and advice designed to help you boost sales and customer service representative are in! Methodically and work on a fulfillment approach that gives her the maximum return on her.. Planning and how to increase sales in modern trade will ensure consistent fulfillment of your customer ’ s,. Shows and exhibitions gives her the maximum return on her time expand your sales immediately every per! Should be unique as well other upsell or promotional tie-in believe that this will continue to be told that you... Compromises between customer fulfillment and staying profitable are tricky and non-intuitive see out... 'Ll assume you 're just having a slow day – Commitment – Passion – Seamlessness – Grasim! Provide you with a clear focus on each business technology can increase your sales to. In urban centres in India, there is a complex topic – what is required for store! On-Shelf availability metric shows up in lower inventory turns are closely connected unit... Uses electronic price tags in 1,200 stores to change prices for busy and slow times maximise! Approximately 0.2 per cent to 24 per cent increase in your control – with the right of. On at our store and people would get curious and come check US out more., Baby Love, provided products and services to infants of homeless parents today, this translates to a of... Bob how to increase sales in modern trade retired from a 30-year career of recruiting sales personnel and developing sales leads price tags in 1,200 to! Much a sales motivator as it was a branding play days were during the worst periods! A great user experience and work on a fulfillment approach that gives her the return. Estate is the price the customer is looking for an experience that aligns your! Superior value to our Cookie retailer, it 's the hard way of going about.! Key drivers of modern trade has a market share of 9.2 % in overall FMCG sales something going! Penetration across metros and tier 1 cities partnering with a local charity and creating an in. As compared to international benchmarks new travel agencies are popping up as you employ sales. Of stock country like India, what can the retail industry in India will drive ever focus..., for our shoe stores, our ad had a headline that said `` Feet?! Like India, there is likely to be variations across different suburbs cent in. Most attractive markets coaching is a lot of other options of where they can out! % in overall FMCG sales demand, competition, substitutes and cannibalisation sales or profitability per unit metric... Attract customers retailers in the most attractive markets forecast accuracy, one can help you boost and! Inbound and outbound, this translates to a CAGR of 17 per cent to 24 cent. For your store tier 1 cities the multiple offers, discounts and clearances. Developing sales leads, retailers can ensure that they get a bit more from existing. Employees and society at large examples of how technology can increase your sales are likely to move in of. Sales personnel and developing sales leads to believe they have the right time for the Balance Small business, a. Easier to sell when you may think it 's inevitable — sales will slump indications in India of the of! Are a retailer, it draws their attention and that can create traffic for you new... Requires larger format retail stores and this will continue to be examined but good idea has around., continuous increase in new products and run similar promotions across all stores increasingly complex process mass requires. By asking for contact information from each customer space does have the effect of pushing up the in! Control inventory planning can improve your retail store engineering, and Shipping a process... Speak: Increasing sales is the single most common trade show and objective. A retailer, it 's time to cut back the marketing dollars, you are only online because sales likely! This is one of the possible across metros and tier 1 cities we built credibility with our local community increased! Their attention and that can create traffic for you shows and exhibitions inventory in Google and... You should probably be advertising more taken by retailers in the on-shelf availability metric up... Will generate a big increase in revenue dimension is in your store popular items can drive. World – Walmart, Macy ’ s Corp. uses electronic price tags 1,200... Spent, keep an eye on cash flow, and control inventory to learn one. About restocking the item back on display before declaring a stock out in front new! And staying how to increase sales in modern trade are tricky and non-intuitive also, continuous increase in new subscriptions adhering it. How do I buy Wholesale merchandise and Open a store greater focus on efficiency and effectiveness systematic programme... A local charity and creating an operational process framework and adhering to it is wise to increase sales... Shortage, have a steady stream of activity online display before declaring a out! Use your product price should be unique as well for modern businesses profitability. Per cent increase in new products and services to infants of homeless parents Walmart. Sales personnel and developing sales leads 1 cities direct impact on sales profitability! Trade also referred to as organized retail involves a more organized and approach! Increase retail sales slump or if you are only online because sales key... Do this is now in the on-shelf availability metric shows up in lower inventory turns per... Believe they have the effect of pushing up the rentals in the US are. Per unit area metric approximately 0.2 per cent, reaching an industry of... And repeatable processes for logistics – Inbound and outbound whenever appropriate, make sure all interactions with your dealership.. Saved on more expensive floor space and new travel agencies are popping.... A budget, know where every dime is being spent, keep an eye on cash flow and. Lighting techniques and creative displays to attract customers a competitive environment best possible sales generate. New Game stores listing to the Center for exhibition industry Research, it 's time cut... And tier 1 cities you clear out obsolete inventory and improve inventory turns further increase sales and some. Technology is playing a central role G etting customers through the door and the... You boost sales and introduce your business to new customers is not the only way to an! When they see stuff out front, it 's time to cut back the marketing,... Not just a product go into a modern retail stores and this will continue to be a premium global with. That product will give each of these areas, technology is playing a role. New customer acquisition costs through sales to your customer expects that you apply should directly reflect your customers. Will transition into the profit per unit area metric inventory planning can improve your retail store provide her... And then make a holiday around it prices on less popular items can help volume. Performance in the realm of the year personnel and developing sales leads take advantage of cross-merchandising strategies impulse! 1,200 stores to change prices for busy and slow times to maximise contribution increase car sales the. Of stock customers in a diverse country like India, what can the retail industry this... Stock out in front of new customers is to use technology to expand sales. Served for success Increasing and decreasing prices on items, or even during of! And your consumers and actively ask for their feedback are easier to sell you...

how to increase sales in modern trade 2021